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新编商务英语函电PDF|Epub|txt|kindle电子书版本下载
- 束光辉主编 著
- 出版社： 北京：清华大学出版社；北京交通大学出版社
- ISBN：7810829807
- 出版时间：2007
- 标注页数：247页
- 文件大小：40MB
- 文件页数：258页
- 主题词：国际贸易－英语－电报信函－写作－高等学校－教材
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图书目录
Unit 1 An Overview of Business Letter Writing1
1.1 The Principles for Effective Writing1
1.1.1 Completeness1
1.1.2 Clearness2
1.1.3 Conciseness3
1.1.4 Consideration5
1.1.5 Courtesy5
1.1.6 Concreteness7
1.1.7 Correctness7
1.2 The Style and Tone of Business Letter Writing8
1.2.1 Conversational Style8
1.2.2 Avoid the Archaic Language of Business8
1.2.3 Use Positive Language and Avoid Anger9
1.3 Preparation before Writing9
1.3.1 Studying Your Reader's Interest9
1.3.2 Planning What You Will Write and Writing Effectively9
1.3.3 Deciding to Adopt the Proper Layout,Tone and Style10
1.4 Writing Naturally and Sincerely10
Unit 2 The Shucture and Styles of Business Letters17
2.1 Principal Parts18
2.1.1 Letterhead18
2.1.2 Date18
2.1.3 Inside Address18
2.1.4 Salutation19
2.1.5 Body of the Letter19
2.1.6 Complimentary Close20
2.1.7 Signature20
2.2 Optional Elements20
2.2.1 Attention Line20
2.2.2 Subject Line21
2.2.3 Enclosure21
2.2.4 Copy Notation21
2.2.5 Postscript21
2.3 Styles of a Business Letter22
2.3.1 Indented Style22
2.3.2 Semi-block Style23
2.3.3 Modified Block Style23
2.3.4 Full Block Style24
2.4 The Spacing and the Margin and Envelop Addressing26
2.4.1 The Spacing26
2.4.2 The Margin26
2.4.3 Envelop Addressing26
Unit 3 Establishing Business Relations32
3.1 Introduction32
3.2 Letter Samples33
Unit 4 Inquiries and Replies47
4.1 Inquiry47
4.1.1 Introduction47
4.1.2 Letter Samples48
4.2 Reply53
4.2.1 Introduction53
4.2.2 Letter Samples54
Unit 5 Quotations,Offers and Counter Offers67
5.1 Quotations and Offers67
5.1.1 Introduction67
5.1.2 Letter Samples68
5.2 Counter Offers74
5.2.1 Introduction74
5.2.2 Letter Samples75
Unit 6 Orders and Acknowledgements88
6.1 Introduction88
6.2 Letter Samples89
Unit 7 Payment by Letter of Credit105
7.1 Introduction105
7.2 Letter Samples106
Unit 8 Other Methods of Payment120
8.1 Introduction of Other Methods of Payment120
8.1.1 Bill of Exchange120
8.1.2 Collection120
8.1.3 Remittance121
8.2 Writing for Other Methods of Payment121
8.3 Letter Samples121
Unit9 Collection Letters135
9.1 Introduction135
9.1.1 Collection Appeals135
9.1.2 Collection Series137
9.2 Letter Samples138
Unit 10 Packing151
10.1 Introduction151
10.2 Letter Samples152
Unit 11 Shipping163
11.1 Introduction163
11.2 Letter samples164
Unit 12 Insurance177
12.1 Introduction177
12.2 Letter Samples178
Unit 13 Complaints and Claims190
13.1 Introduction190
13.2 Letter Samples191
Unit 14 Agency206
14.1 Introduction206
14.2 Letter Samples207
Appendix A Useful Abbreviations in International Trade222
Appendix B INCOTERMS 2000,the Relevant Documents and Other Useful Expressions228
Appendix C The Comparison of the Old and New Language Styles242
参考文献246