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国际商务英语 理论与实务PDF|Epub|txt|kindle电子书版本下载
- 邹勇著 著
- 出版社： 上海：上海财经大学出版社
- ISBN：7564201584
- 出版时间：2008
- 标注页数：273页
- 文件大小：33MB
- 文件页数：283页
- 主题词：国际贸易－英语－高等学校－教材
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图书目录
Chapter 1 Introduction to International Business1
1.1 International Business2
1.2 International Trade3
1.3 International Settlements6
Chapter 2 Business Negotiation14
2.1 Overview of Negotiation15
2.2 The Preparation of Business Negotiation16
2.3 The Principles of Business Negotiation20
2.4 General Procedure in Business Negotiation22
Chapter 3 Establishment of Contract32
3.1 Contract and Its Formation33
3.2 The Structure of Contract34
Chapter 4 Price Terms51
4.1 International Trade Terms52
4.2 Six Common Used Trade Terms54
4.3 Other Trade Terms59
Chapter 5 Bill of Exchange69
5.1 Definition and Essentials70
5.2 Parties and Acts78
Chapter 6 Remittance and Collection94
6.1 Remittance95
6.2 Application of Remittance100
6.3 Collection102
6.4 Types of Collection and Procedures104
6.5 Characteristics,Risks and Bank's Liabilities111
6.6 Finance under Documentary Collection114
Chapter 7 Letter of Credit120
7.1 Letter of Credit120
7.2 Types of L/C and Procedure126
Chapter 8 Transportation ＆ Its Particulars135
8.1 Three Parties136
8.2 Types of Shipment139
8.3 Basic Forms of Transport Document149
Chapter 9 Writing Layout169
9.1 The Layout of the Envelope169
9.2 The Layout of the Letter170
9.3 The Essential Elements of a Business Letter172
Chapter 10 Business Letters179
10.1 Establishing Business Relations179
10.2 Inquiry Letter180
10.3 Offers,Counter-offers and Declining Offers181
10.4 Order and Order Acceptance184
10.5 Complaints and Claims186
Chapter 11 Advertisement192
11.1 The Brief Introduction of Advertisement193
11.2 The Elements of Advertisements and Leaflet Brochures193
11.3 Sales Letters198
Chapter 12 E-commerce202
12.1 What is E-commerce203
12.2 Retailing in E-commerce205
12.3 E-banking210
12.4 The Future of E-commerce in China218
Chapter 13 Business Presentation222
13.1 What is a Presentation223
13.2 The Preparing Work of a Presentation227
13.3 The Structure and Language of Business Presentation231
13.4 Make a PowerPoint239
Chapter 14 Meeting Preparation,Conduction and Attendance245
14.1 Preparation246
14.2 Conduction250
14.3 Attendance254
Chapter 15 Conference Information258
15.1 Types of Meetings258
15.2 Classified Conference Information260
15.3 Available Conference Information Sources270