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MBA英文案例阅读 下 组织结构管理篇·信息系统管理篇PDF|Epub|txt|kindle电子书版本下载
- 崔志国主编；徐绍峰，高洁编注 著
- 出版社： 北京：北京大学出版社
- ISBN：7301054599
- 出版时间：2002
- 标注页数：348页
- 文件大小：11MB
- 文件页数：364页
- 主题词：MBA
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图书目录
Part One Organizational Management3
1．The Mission Of Provigo，Inc．Of Canada3
2．The Case Of the MSWD13
3．Ellen Randall：the Ceiling and the Wall21
4．FAB Sweets Limited27
5．The Abraham Rosner Case35
6．Evergreen Willows45
7．The New Product Meeting52
8．Missouri Campus Bitterly Divided Over How to Reallocate Funds57
9．L．J．Summers Company70
10．Eagle Airlines79
11．Westinghouse Gets Respect at Last90
12．Hausser Food Products Company104
13．The McDonald’s Mystique117
14．Wal-Mart’s Culture Stories126
15．Ned Norman，Committee Chairman133
16．The Road to Hell139
17．A Case Of Misunderstanding：Mr．Hart and Mr．Bing151
18．Refusing a Promotion157
19．Beta Bureau162
Part Two Information System Management177
1．Issues in Information System177
2．Redesigns for Quality in Mckesson Drug Company183
3．Du Pont：Managing Information Technology189
4．Seagram：Stays on Top193
5．How Fidelity Manage Other People’s Money198
6．Nestle’s Global Business Strategy and Information System203
7．Festo’s System Aimed Greatest Service and Minimal Stock214
8．Is a Computerized Information System Necessary?221
9．Sears—Can Reinvent Itself?226
10．How to Make a Strategy to Executive Information System232
11．A Telecommunications Route to Success239
12．Ensuring Quality With Customer Self-Service245
13．Time-saving Is Strategy Of Restaurant Chain252
14．Security Pacific Automation Corp．IS：An IS Management Triumph256
15．Information Refinery Of Information Theater262
16．Douglas Cut Down Costs266
17．FoxMeyer’s Wrong Information Strategy272
18．Data Warehouse Prescription Pulled Glaxo Through280
19．The Intranet Comes to Silicon Valley285
20．How to Help a German Lender With a Relational Database Management System290
21．Bar Codes—A Strategic Business Tool294
22．Electronic Commerce301
23．World Bank Invests in Developing Countries’Internet311
24．Cuttyhunk Bank：How to Communicate With the Outside318
25．Unifying Communications in Alaska325
26．Unity World Operations With Universal Effort329
27．The Problem Of Privacy in the Information Age335
28．Salomon Treasury Bond Scandal339
29．Web Technology for Human Resources344