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商贸英语高级教程 1PDF|Epub|txt|kindle电子书版本下载

商贸英语高级教程 1
  • 罗汉主编 著
  • 出版社： 上海：复旦大学出版社
  • ISBN：7309051556
  • 出版时间：2006
  • 标注页数：142页
  • 文件大小：44MB
  • 文件页数：149页
  • 主题词：国际贸易－英语－教材

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图书目录

UNIT ONE1

Text The Introduction of Economics1

Further Reading People Respond to Incentives9

UNIT TWO12

Text Thinking Like an Economist12

Further Reading Why Economists Disagree19

UNIT THREE22

Text What Is a Market?22

Further Reading Market Price in Competitive and Non-competitive Market29

UNIT FOUR32

Text Speculators and Markets32

Further Reading Speculators and Markets38

UNIT FIVE41

Text The Development of China's Service Sector41

Further Reading Problems in China's Service Sector47

UNIT SIX49

Text The Management Functions49

Further Reading Controlling59

UNIT SEVEN61

Text Marketing:General Mills Introduces a New Product61

Further Reading Consumer Preferences68

UNIT EIGHT70

Text Why Business Smarts Are Investing Smarts70

Further Reading Investments That Pay Today—and Tomorrow77

UNIT NINE80

Text Making More Money at Work—CNN's Gerri Willis Offers Five Tips on How to Fatten Your Paycheck80

Further Reading Your Portfolio:4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession.Be Ready for Both86

UNIT TEN88

Text The Value of Information88

Further Reading The Value of Information in the Dairy Industry95

UNIT ELEVEN97

Text Information and Consultation97

Further Reading More Emphasis on Process103

UNIT TWELVE105

Text Employee Relations:Motivation and Morale105

Further Reading Needs of Workers112

UNIT THIRTEEN114

Text The World after Textile Quotas114

Further Reading U.S.Officials Hail Textile Agreement with China121

UNIT FOURTEEN124

Text Evolution of the Payments System124

Further Reading Money in the U.S.Economy131

UNIT FIFTEEN133

Text What Is the Dow Jones Industrial Average,Anyway?133

Further Reading Equity Securities:Common Stock141

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