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现代商务英语阅读教程 上PDF|Epub|txt|kindle电子书版本下载

现代商务英语阅读教程 上
  • 李永宁等主编 著
  • 出版社： 天津：天津大学出版社
  • ISBN：9787561839553
  • 出版时间：2011
  • 标注页数：193页
  • 文件大小：53MB
  • 文件页数：203页
  • 主题词：商务－英语－阅读教学－教材

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图书目录

Unit One Business Etiquette1

Part One Theory2

Text A Public Relations—Business Etiquette2

Text B Corporate Gift Giving6

Part Two Practice9

Part Three Supplement13

Etiquette in Different Countries13

Unit Two Business Meetings17

Part One Theory17

Text A Business Meetings That Matter—It's Possible!17

Text B A Typical Business Meeting22

Part Two Practice27

Part Three Supplement32

Ice Breakers32

Unit Three Business Relationships35

Part One Theory35

Text A How to Establish Business Relationships Online35

Text B Building a Successful Business Relationship in Japan39

Part Two Practice43

Part Three Supplement47

How to Build Relationships for Business Success47

Unit Four Enquiries and Quotations50

Part One Theory50

Text A Theories on Enquiries and Quotations50

Text B Case Study:Enquiry55

Part Two Practice59

Part Three Supplement60

Group Quality Manager Cambridge Base60

Unit Five Purchase Order and Confirmation62

Part One Theory62

Text A Purchase Order62

Text B Case Study:Covering Business Letter Regarding Purchase Order66

Part Two Practice71

Part Three Supplement74

Marketing Plan74

Unit Six Terms of Payment77

Part One Theory77

Text A Terms of Payment77

Text B Introduction to Letter of Credit82

Part Two Practice86

Part Three Supplement91

THE ROYAL BANK OF CANADA91

Unit Seven Insurance94

Part One Theory94

Text A Standard Cargo Insurance—Three Basic Policies94

Text B Marine Cargo Insurance for Commercial Exports99

Part Two Practice103

Part Three Supplement110

Why Do Traders Need Cargo Insurance?110

Unit Eight Packaging112

Part One Theory112

Text A Packaging and Labeling112

Text B Export Packaging and the Environment117

Part Two Practice121

Part Three Supplement126

Australia Proposes Tough Cigarette Packaging Rules126

Unit Nine Shipment129

Part One Theory129

Text A Importing Goods—Understanding Shipping Terminology129

Text B Sugar Shipping Documentation134

Part Two Practice138

Part Three Supplement143

Cargo Transportation143

Unit Ten Business Contracts146

Part One Theory146

Text A Trade Contracts146

Text B Eight Sources of Power in a Sales Negotiation151

Part Two Practice154

Part Three Supplement159

Sales Contracts159

Unit Eleven Letter of Credit162

Part One Theory162

Text A L/C Introduction162

Text B Letter of Credit Discrepancies167

Part Two Practice171

Part Three Supplement176

Payment Methods Other Than Letter of Credit176

Unit Twelve Claims and Arbitration179

Part One Theory179

Text A Claims in International Trade179

Text B Tribunal Hands Danone Partial Victory as It Settles with Wahaha183

Part Two Practice187

Part Three Supplement191

General Introduction to Claims191

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