商务英语综合教程PDF|Epub|txt|kindle电子书版本下载

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Unit 1 Job Interview1

Part Ⅰ Business Reading1

Text A Tips for Acing a Job Interview1

Text B Bad Job Interviews：What Went Wrong？8

Part Ⅱ Business Listening and Speaking11

Video One：Interview11

Video Two：Answering“Tell me about yourself”in a Job Interview12

Video Three：A Funny Interview12

Part Ⅲ Business Translation12

Business English Translation12

Part Ⅳ Business Writing16

Unit 2 Business Etiquette21

Part Ⅰ Business Reading21

Text A Business Etiquette for Corporate Events21

Text B How to Master Business Etiquette in New Zealand27

Part Ⅱ Business Listening and Speaking31

Video One：HSBC Funny Ads on Cultural Differences31

Video Two：Business Etiquette and Manners：First Impression and Handshakes31

Video Three：Business Etiquette and Manners in Name Tags，Phone Calls，Wi-Fi and Elevator Utilization32

Part Ⅲ Business Translation32

Business Card32

Part Ⅳ Business Writing36

Unit 3 Business Travel40

Part Ⅰ Business Reading40

Text A How to Organize a Travel Itinerary40

Text B International Business Travel—Dos and Don’ts45

Part Ⅱ Business Listening and Speaking49

Video One：How to Behave Appropriately on a Business Trip49

Video Two：How to Pack for a Short Business Trip49

Video Three：Planning a Business Trip50

Part Ⅲ Business Translation50

Trademark50

Part Ⅳ Business Writing55

Unit 4 Business Meeting57

Part Ⅰ Business Reading57

Text A How to Write an Agenda for a Meeting57

Text B Running Business Meetings62

PartⅡ Business Listening and Speaking67

Vide One：Business Meeting67

Video Two：How to Start a Meeting Effectively67

Video Three：Coming up with a Solution67

Part Ⅲ Business Translation68

Company Profile68

Part Ⅳ Business Writing70

Unit 5 Product and Company Presentation73

Part Ⅰ Business Reading73

Text A How to Create a Powerful Sales Presentation73

Text B The Perfect Presentation：Materials78

Part Ⅱ Business Listening and Speaking83

Video One：Presentation—Good and Bad Examples83

Video Two：Make a Presentation Like Steve Jobs83

Video Three：How to Speak So That People Want to Listen84

Part Ⅲ Business Translation85

Product Instruction85

Part Ⅳ Business Writing87

Unit 6 Sales and Marketing91

Part Ⅰ Business Reading91

Text A What Is the Difference Between Marketing and Sales？91

Text B Powerful Content Marketing Stories95

Part Ⅱ Business Listening and Speaking100

Video One：InTouch Advertisement100

Video Two：Social Media Marketing100

Video Three：Secrets from the Science of Persuasion101

Part Ⅲ Business Translation101

Business Letter101

Part Ⅳ Business Writing105

Unit 7 Business Negotiation108

Part Ⅰ Business Reading108

Text A How to Negotiate a Job Offer108

Text B How to Know When You Should Walk Away from a Negotiation113

Part Ⅱ Business Listening and Speaking118

Video One：A Negotiation in the Movie Erin Brockovich118

Video Two：A Business Negotiation （Ⅰ）118

Video Three：A Business Negotiation （Ⅱ）119

Part Ⅲ Business Translation119

Business Advertisement119

Part Ⅳ Business Writing123

Unit 8 Business Culture125

Part Ⅰ Business Reading125

Text A Culture Is a Firing Offense125

Text B Doing Business in Canada129

Part Ⅱ Business Listening and Speaking133

Video One：Difference of Business Cultures133

Video Two：Cultural Differences in Business （Japan and France）134

Video Three：Cultural Difference in Business134

Part Ⅲ Business Translation135

Business Contract135

Part Ⅳ Business Writing140

参考文献142