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国际商务英语教程PDF|Epub|txt|kindle电子书版本下载
- 邬性宏编著 著
- 出版社： 上海：复旦大学出版社
- ISBN：7309014774
- 出版时间：1995
- 标注页数：366页
- 文件大小：10MB
- 文件页数：374页
- 主题词：
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图书目录
目录1
前言1
1．Forms of International Business1
2．Changes in the Patterns of International Trade15
3．Nontariff Barriers to Trade27
4．Methods of Exporting39
5．International Commercial Terms50
6．Export Shipping and Insurance63
7．Export Documentation75
Revision Exe rcises(LL.1-7)87
8．International Commercial Payments94
9．Some Understanding of Countertrade106
10．Some Methods for Selling Know-how116
11．Transferring Technology to Developing Countries127
12．U.S.High-technology Trade with China137
13．Illinois Products Company:What Involvement in Foreign Markets?148
14．East Asia's Export Push159
Revision Exercises(LL.8-14)170
15．International Trade in Services178
16．Trends in Foreign Direct Investment189
17．Types and Management Systems of199
Joint Ventures199
18．U.S.Direct Investment in China212
19．Reforming China's Business Environment222
20．How Unilever Is Making Its Investment Decisions?234
21．Assessing International Market Opportunity245
Revision Exercises(LL.1 5-21)254
22．Selection of Overseas Markets259
23．Export Pricing270
24．International Advertising281
25．What Is the Foreign Exchange Rate?290
26．Functions of the Foreign Exchange Market302
27．Theories of Exchange Rate Determination313
28．The Role of the Eurocurrency Market323
Revision Exercises(LL.22-28)336
Index of New Words Phrases346
Index of Proper Names358
Index of Economic Terms Expressions361