图书介绍
国际商务英语 02PDF|Epub|txt|kindle电子书版本下载
- 孙莹主编 著
- 出版社： 北京：经济管理出版社
- ISBN：9787509604571
- 出版时间：2009
- 标注页数：264页
- 文件大小：63MB
- 文件页数：277页
- 主题词：国际贸易－英语－高等学校－教材
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图书目录
Module 1 INTRODUCTION1
Chapter 1 The Worl dRenowned Banks1
1.1 Citibank1
1.2 Dai-Ichi Kangyo Bank1
1.3 JPMorgan Chase1
1.4 Bank of America2
1.5 Barclays Bank3
1.6 Hong Kong and Shanghai Banking3
1.7 Bank of China3
1.8 Bank of Montreal4
1.9 Swiss Bank Corp5
1.10 First Interstate Bancorp5
Reading Material6
Exercises7
Business Tip:Business Meeting7
Chapter 2 International Economic Organizations8
2.1 Comprehensive Economic Organizations8
2.2 Organizations in Trade16
2.3 Organization in Finance18
Reading Material24
Exercises27
Business Tip:Business Lunch27
Module 2 INTERNATIONAL MARKETING29
Chapter 1 Introduction to Marketing29
Reading Material31
Exercises32
BusinessTip:Making a Client Wait33
Chapter 2 Analysis of Market Environment34
2.1 Background of Market Environment34
2.2 Relevant Knowledge37
Reading Material37
Business Tip:Learn About the Art of Gifting38
Chapter 3 Market Research39
3.1 Pre-knowledge39
3.2 Theory of Marketing41
Business Tip:Express Yourself through Your Business Card43
Chapter 4 Market Segmentation,Targeting and Positioning44
4.1 Introduction44
4.2 Relevant Knowledge47
Reading Material49
Exercises58
Business Tip:Negotiating Tip59
Chapter 5 The Marketing Mix59
5.1 4P's59
5.2 Promotional Mix62
Chapter 6 Channels of Distribution73
6.1 Channels of Distribution73
6.2 Wholesaling77
Business Tip:Conversational Tip79
Chapter 7 Marketing for E-commerce80
7.1 Marketing for E-commerce80
7.2 Relevant Knowledge83
Reading Material85
Module 3 PRACTICE OF INTERNATIONAL BUSINESS91
Chapter 1 Establishing Business Relations91
1.1 Pre-knowledge91
1.2 Correspondence92
1.3 Dialogues97
Exercises99
Reading Material101
Chapter 2 Inquiries and Offers107
2.1 Pre-knowledge107
2.2 Correspondence108
2.3 Dialogues112
Exercises115
Reading Material117
Chapter 3 Price126
3.1 Pre-knowledge126
3.2 Correspondence127
3.3 Dialogues129
Exercises133
Reading Material136
Chapter 4 Shipment139
4.1 Pre-knowledge139
4.2 Correspondence141
4.3 Dialogues148
Exercises150
Reading Material152
Chapter 5 Insurance157
5.1 Pre-knowledge157
5.2 Correspondence159
5.3 Dialogues162
Exercises165
Reading Material167
Chapter 6 Terms of Payment172
6.1 Pre-knowledge172
6.2 Correspondence174
6.3 Dialogues181
Exercises184
Reading Material186
Chapter 7 Conclusion of Business191
7.1 Pre-knowledge191
7.2 Correspondence192
7.3 Dialogues194
Exercises198
Module 4 BUSINESS CONTRACT MAKING205
Chapter 1 Concept of Business Contract205
1.1 Theory of Business Contract205
1.2 Relevant Knowledge207
Reading Material209
Exercises211
Chapter 2 Tips for a Business Contract212
2.1 Tips to Create Business Contract212
2.2 Tips for Business Contract Drafting216
2.3 Tips for Business Contract Reviewing217
2.4 Tips for Business Contract Negotiating218
2.5 Tips for Business Contract Signing218
Exercises219
Reading Material219
参考答案255
参考文献263