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商务英语文体研究PDF|Epub|txt|kindle电子书版本下载
- 戴桂玉编 著
- 出版社： 上海：上海外语教育出版社
- ISBN：9787544625371
- 出版时间：2012
- 标注页数：233页
- 文件大小：18MB
- 文件页数：246页
- 主题词：商务－英语－文体论
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图书目录
前言1
Preface3
Chapter 1 Introduction5
1.1 The Development of Western Stylistics5
1.1.1 Formalistic Stylistics8
1.1.2 Functional Stylistics8
1.1.3 Cognitive Stylistics9
1.1.4 Pragmatic Stylistics9
1.1.5 Discourse Stylistics9
1.1.6 Linguistic Stylistics9
1.1.7 Literary Linguistics10
1.1.8 Social Historical and Social Cultural Stylistics10
1.2 Main Concepts Relating to Modern Stylistics11
1.2.1 Stylistics11
1.2.2 Language11
1.2.3 Aspects of the Speech Events12
1.2.4 Language Varieties and Functions13
1.2.5 Difference between Discourse and Text14
1.2.6 Register15
1.2.7 Genre16
1.2.8 Style16
1.2.9 Functional Style20
1.2.10 The Representative Form of Stylistic Features20
Chapter 2 Functional Stylistic Approach to Business English30
2.1 Contextual Analysis of Business English30
2.2 Semantic Analysis of Business English32
2.2.1 Generic Structure32
2.2.2 Cohesion39
2.2.3 A Case Study of the Cohesive Ties in a Business Public Relation Letter51
2.3 Lexicogrammatical Analysis of Business English55
2.3.1 Thematic Structure55
2.3.2 Mood Structure68
2.3.3 Modality73
2.3.4 Transitivity Structure92
Chapter 3 Pragmatic Stylistic Approach to Business English104
3.1 Politeness Principles Applied to Business English105
3.1.1 Leech's Politeness Principle105
3.1.2 Brown and Levinson's Face-Saving Theory107
3.1.3 Politeness Principles Revealed in English Business Correspondence109
3.1.4 Politeness Strategies Applied to English Business Negotiation118
3.2 Speech Act Theory Applied to Business Correspondence126
3.2.1 Notion of Speech Act Theory126
3.2.2 Performatives126
3.2.3 Locutions,Perlocutions and Illocutions127
3.2.4 Indirect Speech Acts129
3.2.5 The Relations between Sentence Types and Illocutionary Acts130
3.2.6 The Stylistic Colors of Speech Act130
3.2.7 Speech Act and Text131
3.2.8 A Case Study of the Speech Acts Represented in International Business Correspondence132
3.3 Cooperative Theories Applied to Business English136
3.3.1 Conversational Implicature136
3.3.2 Cooperative Principle137
3.3.3 Application of the Cooperative Principle to Business Correspondence138
Chapter 4 Cognitive Stylistic Approach to Business English150
4.1 Definition of Conceptual Metaphor151
4.1.1 The Cross-Domain Mapping152
4.1.2 The Experiential Hypothesis154
4.2 Classification of Conceptual Metaphor154
4.2.1 Orientational Metaphor154
4.2.2 Ontological Metaphor155
4.2.3 Structural Metaphor156
4.3 CulturalInfluences on Metaphor158
4.4 Study of Metaphors in Economic Discourse159
4.4.1 Economists' Views159
4.4.2 Applied Linguists' Views160
4.5 A Case Study of Organism Metaphor in English Business Discourse161
4.5.1 Economy-as-Person Metaphors161
4.5.2 Economy-as-Animal Metaphors166
4.5.3 Economy-as-Plant Metaphors167
4.5.4 Summary168
Chapter 5 Critical Discou rse Analytical Approach to Business English169
5.1 Different Definitions of Critical Discou rse Analysis(CDA)169
5.2 Discourse ＆ Ideology170
5.3 Eight Key Principles of CDA172
5.4 Fairclough's Three-Dimensional Model173
5.5 A Case Study of the"Prominent"and"Concealing"Functions of Conceptual Metaphor in Advertisements175
5.5.1 Metaphors in Advertisements176
5.5.2 Conceptual Metaphors from the Perspective of CDA178
5.6 A Case Study of the Gender Roles Revealed in the Transitivity Choice of a Commodity Advertisement183
5.6.1 Gender183
5.6.2 Androgyny185
5.6.3 Transitivity Choice185
5.6.4 Analysis of the Data187
Chapter 6 Ecocritical Discourse Analytical Approach to Business English193
6.1 Deep Ecology194
6.1.1 Two Norms194
6.1.2 Eight Principles196
6.2 Attitude System197
6.2.1 Affect199
6.2.2 Judgment199
6.2.3 Appreciation201
6.3 A Case Study of the Deep Ecological Consciousness Encoded in English Eco-hotel Profiles203
6.3.1 Description of Linguistic Features in Terms of Transitivity and Attitude203
6.3.2 Interpretation of the Deep Ecological Consciousness211
6.3.3 Explanation of the Social Contexts214
6.3.4 Summary215
References218
Appendix226