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高级商务英语阅读 1PDF|Epub|txt|kindle电子书版本下载

高级商务英语阅读 1
  • 谢文怡主编；黄春副主编；王姣姣，陈超群，杨燕等编；叶兴国，王光林总主编 著
  • 出版社： 北京：外语教学与研究出版社
  • ISBN：9787513551229
  • 出版时间：2014
  • 标注页数：272页
  • 文件大小：37MB
  • 文件页数：286页
  • 主题词：商务－英语－阅读教学－教材

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图书目录

Unit 1 Business Start-ups1

Text A How to Prepare to Launch Your Start-up2

Text B Seven Great Ways to Finance a Start-up7

Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer12

Test Yourself15

Unit 2 Marketing19

Text A Conducting Market Research20

Text B Marketing Can Do Better25

Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions30

Test Yourself33

Unit 3 Advertising38

Text A Where Is Advertising Going?Into"Stitials"39

Text B Ethical Issues in Online Advertising43

Supplementary Reading Why Television Is the Place Advertisers Wantto Be Again48

Test Yourself51

Unit 4 Stocks55

Text A An Introduction to the Stock Market56

Text B Stocks：Five Market Mistakes to Avoid61

Supplementary Reading Why Stocks Are Riskier than You Think66

Test Yourself71

Unit 5 E-commerce75

Text A E-commerce Industry76

Text B Customer Retention：Keep Customers by Growing Relationships Online81

Supplementary Reading An Internet with Chinese Characteristics86

Test Yourself90

Unit 6 Innovation95

Text A The Eight Essentials of Innovation96

Text B Seven Steps to a Culture of Innovation101

Supplementary Reading What Is Making Enterprise Innovation Possible107

Test Yourself111

Unit 7 International Trade115

Text A How to Start Selling Internationally116

Text B Global Logistics/Supply Chain Best Practices—To Support and Drive Business Success and Trends122

Supplementary Reading Dating and Business：Not All That Different127

Test Yourself129

Unit 8 Manage Your Money134

Text A Are You Buying It?135

Text B Advice for Young Investors140

Supplementary Reading Ten Tips for Realistic Money Management in College145

Test Yourself148

Unit 9 Insurance153

Text A Types of Insurance154

Text B The Five Big Health-care Dilemmas160

Supplementary Reading Umbrella Coverage for Preventing Your Ruin167

Test Yourself169

Unit 10 Negotiation173

Text A How to Negotiate Effectively174

Text B Negotiating Your Way Out of a Bad Situation180

Supplementary Reading Three Negotiation Skills That Can Jump-start the Economy186

Test Yourself189

Unit 11 Leadership193

Text A Leadership：Intentional Influence194

Text B Ten Communication Secrets of Great Leaders199

Supplementary Reading Seven Leadership Lessons from an NBA Coach205

Test Yourself209

Unit 12 Sheconomy213

Text A Woman Power：The Rise of the Sheconomy214

Text B Nurturing a Baby and a Start-up Business221

Supplementary Reading The Vicious Cycle of the Gender Pay Gap227

Test Yourself230

Unit 13 Green Economy234

Text A A Global Green Deal235

Text B Eco-friendly Model Home in Maryland Reflects Green Movement's Edging into the Mainstream240

Supplementary Reading The Trouble with Green Product Ratings246

Test Yourself250

Unit 14 Tourism255

Text A Five Ways to Make Travel Easier,Starting with a Single Shoe256

Text B Vacation Blues as Tourists Stay at Home261

Supplementary Reading Hotels Try Harder to Woo Business Customers267

Test Yourself269

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