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电子商务专业英语
  • 宋德富…等编著 著
  • 出版社: 北京:高等教育出版社
  • ISBN:9787040262988
  • 出版时间:2009
  • 标注页数:332页
  • 文件大小:14MB
  • 文件页数:344页
  • 主题词:电子商务-英语-高等学校-教材

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图书目录

Unit 11

Passage:Electronic Business1

New Words4

Phrases5

Abbreviations5

Notes to the Passage6

Comprehension Exercises to the Passage8

Exercises to Terms and Vocabularies10

Translation Exercises12

Passage for Reading:E-commerce12

Exercises to the Passage for Reading16

Unit 218

Passage:The ABCs of B2B18

New Words22

Phrases23

Abbreviations24

Notes to the Passage24

Comprehension Exercises to the Passage27

Exercises to Terms and Vocabularies29

Translation Exercises30

Passage for Reading:The E-marketplace Builder31

Exercises to the Passage for Reading34

Unit 336

Passage:The ABCs of B2C36

New Words39

Phrases41

Abbreviations42

Notes to the Passage42

Comprehension Exercises to the Passage44

Exercises to Terms and Vocabularies46

Translation Exercises47

Passage for Reading:The ABCs of ERP48

Exercises to the Passage for Reading53

Unit 455

Passage:E-business Infrastructure55

New Words58

Phrases60

Abbreviations60

Notes to the Passage60

Comprehension Exercises to the Passage62

Exercises to Terms and Vocabularies65

Translation Exercises66

Passage for Reading:On-line Shopping66

Exercises to the Passage for Reading70

Unit 572

Passage:Customer Relationship Management72

New Words75

Phrases76

Abbreviations76

Notes to the Passage76

Comprehension Exercises to the Passage78

Exercises to Terms and Vocabularies81

Translation Exercises82

Passage for Reading:Business Models on the Web82

Exercises to the Passage for Reading87

Unit 690

Passage:Supply Chain Management90

New Words93

Phrases94

Notes to the Passage94

Comprehension Exercises to the Passage95

Exercises to Terms and Vocabularies98

Translation Exercises99

Passage for Reading:Supply-chain Council100

Exercises to the Passage for Reading102

Unit 7104

Passage:The DES104

New Words106

Phrases107

Abbreviations108

Notes to the Passage108

Comprehension Exercises to the Passage109

Exercises to Terms and Vocabularies111

Translation Exercises112

Passage for Reading:eBay112

Exercises to the Passage for Reading117

Unit 8120

Revision Ⅰ120

Unit 9133

Passage:On-line Payment:the Search for a Complete Solution Continues133

New Words136

Phrases136

Abbreviations137

Notes to the Passage137

Comprehension Exercises to the Passage138

Exercises to Terms and Vocabularies140

Translation Exercises142

Passage for Reading:Challenge142

Exercises to the Passage for Reading145

Unit 10147

Passage:Secure Electronic Transactions147

New Words149

Phrases150

Abbreviations150

Notes to the Passage150

Comprehension Exercises to the Passage151

Exercises to Terms and Vocabularies153

Translation Exercises155

Passage for Reading:A Smart Card for Everyone?156

Exercises to the Passage for Reading159

Unit 11162

Passage:Introduction to E-money162

New Words167

Phrases168

Abbreviations168

Notes to the Passage168

Comprehension Exercises to the Passage169

Exercises to Terms and Vocabularies172

Translation Exercises173

Passage for Reading:Electronic Money Mini-FAQ174

Exercises to the Passage for Reading176

Unit 12178

Passage:Encryption Tutorial178

New Words181

Phrases182

Abbreviations182

Notes to the Passage183

Comprehension Exercises to the Passage183

Exercises to Terms and Vocabularies186

Translation Exercises187

Passage for Reading:Getting Started with PGP187

Exercises to the Passage for Reading190

Unit 13192

Passage:Channel Management192

New Words195

Phrases195

Abbreviations196

Notes to the Passage196

Comprehension Exercises to the Passage198

Exercises to Terms and Vocabularies200

Translation Exercises202

Passage for Reading:10 Future Web Trends203

Exercises to the Passage for Reading208

Unit 14211

Passage:Introduction to Payment Card Systems(Ⅰ)211

New Words214

Phrases214

Abbreviations214

Notes to the Passage214

Comprehension Exercises to the Passage215

Exercises to Terms and Vocabularies217

Translation Exercises218

Passage for Reading:Introduction to Payment Card Systems(Ⅱ)219

Exercises to the Passage for Reading222

Unit 15224

Passage:Staying Safe in the E-commerce Jungle224

New Words227

Phrases228

Abbreviations228

Notes to the Passage228

Comprehension Exercises to the Passage230

Exercises to Terms and Vocabularies232

Translation Exercises233

Passage for Reading:XHTML234

Exercises to the Passage for Reading237

Unit 16239

Revision Ⅱ239

附录一 词汇总表250

1.单词总表250

2.短语总表272

3.缩略语总表287

4.部分专用名词总表292

附录二 主课文参考译文296

Unit 1 电子企业296

Unit 2 企业间电子商务初步298

Unit 3 B2C初步301

Unit 4 电子商务基础构架304

Unit 5 客户关系管理307

Unit 6 供应链管理310

Unit 7 数据加密标准312

Unit 9 在线支付:继续寻求完整方案314

Unit 10 安全电子交易316

Unit 11 电子货币介绍317

Unit 12 加密指南321

Unit 13 渠道管理324

Unit 14 支付卡系统介绍326

Unit 15 在电子商务丛林中确保安全329

主要参考网站332

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