商务英语写作 第2版PDF|Epub|txt|kindle电子书版本下载

商务英语写作 第2版PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Part One Introduction1

Chapter 1 Introduction3

1.1 Overview3

1.2 Business Writing4

1.3 Writing as a Process5

1.4 Writing as a Product6

1.5 Principles of Effective Business Writing6

1.6 Intercultural Communication7

Part Two Business Correspondence11

Chapter 2 The Layout of Business Letters13

2.1 Overview13

2.2 Parts of Business Letters14

2.3 Presentation of Business Letters18

2.4 Novice Writing and Comments20

2.5 Useful Expressions and Structures22

Chapter 3 Business Correspondence25

3.1 Overview25

3.2 Letters25

3.3 Emails27

3.4 Good News and Bad News Letters30

3.5 Letters of Complaint32

3.6 Letters of Persuasion34

3.7 Novice Writing and Comments36

3.8 Useful Expressions and Structures37

Part Three Business Reports43

Chapter 4 Memos45

4.1 Overview45

4.2 History of Memos46

4.3 Characteristics of Successful Memos47

4.4 Components of Memos48

4.5 Writing Memos53

4.6 Novice Writing and Comments56

4.7 Useful Expressions and Structures58

Chapter 5 Meeting Materials63

5.1 Overview63

5.2 Meeting Notices64

5.3 Meeting Agendas64

5.4 Meeting Minutes67

5.5 Novice Writing and Comments72

5.6 Useful Expressions and Structures73

Chapter 6 Business Reports79

6.1 Overview79

6.2 Categories of Reports79

6.3 Functions of Reports80

6.4 Writing Business Reports80

6.5 Preparations for Business Reports84

6.6 Informal Reports86

6.7 Formal Reports87

6.8 Novice Writing and Comments93

6.9 Useful Expressions and Structures97

Chapter 7 Informational＆Analytical Reports101

7.1 Overview101

7.2 Informational Reports101

7.3 Analytical Reports112

7.4 Novice Writing and Comments122

7.5 Useful Expressions and Structures123

Chapter 8 Business Proposals＆Business Plans125

8.1 Overview125

8.2 Business Proposals125

8.3 Business Plans134

8.4 Novice Writing and Comments142

8.5 Useful Expressions and Structures144

Chapter 9 Annual Reports147

9.1 Overview147

9.2 The Annual Report and Its Sections148

9.3 Writing the Annual Report152

Part Four Publicity Materials159

Chapter 10 Press Releases161

10.1 Overview161

10.2 Layout of the Press Release162

10.3 Writing the Press Release165

10.4 Novice Writing and Comments167

10.5 Useful Expressions and Structures171

Chapter 11 Technical Descriptions175

11.1 Overview175

11.2 Types of Descriptions176

11.3 Method of Development182

11.4 Language of Descriptions183

11.5 Illustrations in Descriptions184

11.6 Novice Writing and Comments184

11.7 Useful Expressions and Structures185

Chapter 12 Operating Instructions187

12.1 Overview187

12.2 Understanding Your Task188

12.3 Analyzing Your Audience188

12.4 Components of Instructions189

12.5 Sequenced Instructions and Styles of Presentation193

12.6 Language of Instructions194

12.7 Novice Writing and Comments196

12.8 Useful Expressions and Structures198

Part Five Visual Communication201

Chapter 13 Questionnaire203

13.1 Overview203

13.2 Cover Letter204

13.3 Layout of the Questionnaire204

13.4 Preparing a Questionnaire206

13.5 Tips for Framing the Questions206

13.6 Tips for Designing and Presenting Choices207

13.7 Administering the Questionnaire208

13.8 Interpreting Findings and Writing Up208

13.9 Novice Writing and Comments209

13.10 Useful Expressions and Structures210

Chapter 14 Visual Techniques213

14.1 Overview213

14.2 Methods of Visual Presentation214

14.3 PowerPoint Slides217

14.4 Language of Integrating the Visuals into the Text219

14.5 Useful Expressions and Structures220

Part Six Contracts223

Chapter 15 Contracts225

15.1 Overview225

15.2 Types of Contract226

15.3 Sales Contract227

15.4 Sample Contracts230

Appendices243

Appendix One Punctuation243

Appendix Two List of Business Titles248

Appendix Three Resumés252

Key to Exercises257