图书介绍
商务知识导读 英文PDF|Epub|txt|kindle电子书版本下载
- 董晓波主编；陆艺副主编 著
- 出版社： 北京：对外经济贸易大学出版社
- ISBN：9787566309365
- 出版时间：2014
- 标注页数：148页
- 文件大小：61MB
- 文件页数：155页
- 主题词：商务－英语－高等学校－教材
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图书目录
Unit 1 Starting a Business（创办企业）1
Text How to Launch a Business Abroad1
Supplementary Reading Methods of Performance Evaluation7
Unit 2 International Trade（国际贸易）11
Text The Advantages of International Trade11
Supplementary Reading Barriers to International Trade14
Unit 3 International Finance（国际金融）17
Text The Stock Market17
Supplementary Reading International Monetary Fund22
Unit 4 Business Organizations&Investment（商业组织与投资）29
Text The Benefits of Foreign Direct Investment to Host Countries29
Supplementary Reading World Bank33
Unit 5 Marketing&Insurance（营销与保险）37
Text E-Insurance for the Digital Age37
Supplementary Reading The Five Ws of Marketing42
Unit 6 Corporate Culture（企业文化）45
Text What is Corporate Culture?45
Supplementary Reading Creating a Culture of Innovation51
Unit 7 Management（管理）55
Text Management Defined55
Supplementary Reading The Combination of Diversified Cultures61
Unit 8 Trade Fairs（展销会）65
Text Guangzhou Trade Fair65
Supplementary Reading China Upgrades Urumqi Trade Fair,Eyes Broader Eurasia Prosperity69
Unit 9 Economic Crisis（经济危机）71
Text The Great Depression71
Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis77
Unit 10 WTO&China（世界贸易组织与中国）79
Text A Closer Look at the WTO79
Supplementary Reading WTO Spirit:a Win-Win for All84
Unit 11 Advertising（广告）87
Text Advertising Strategy87
Supplementary reading 10 Differences between Advertising and Public Relations94
Unit 12 Human Resources Management（人力资源管理）97
Text The Tech Effect on Human Resources97
Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs102
Unit 13 Contract and Contract Law（合同与合同法）107
Text Contractual Formation107
Supplementary Reading Origins of Contract law114
Unit 14 Securities and Securities Law（证券与证券法）117
Text Securities Regulation in the United States117
Supplementary Reading Sarbanes-Oxley Act123
Unit 15 Commerce and Commercial Law（商业和商业法）129
Text Commercial law129
Supplementary Reading Basic Categories of Property133
Key to the Exercises137
References146