图书介绍
经贸英语PDF|Epub|txt|kindle电子书版本下载
- 蒋磊，沙鹏飞主编；王冉，郭遂红，王丽娟副主编 著
- 出版社： 北京：中国商务出版社
- ISBN：9787510306341
- 出版时间：2012
- 标注页数：209页
- 文件大小：68MB
- 文件页数：219页
- 主题词：贸易－英语－高等学校－教材
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图书目录
Unit 1 Business and Trade1
Learning Objectives1
PartⅠ Looking and Thinking1
PartⅡ Listening and Speaking3
PartⅢ Reading and Understanding6
Reading A International Trade6
Reading B Yard Sales in the United States14
PartⅣ Writing Project20
Business Letter for Import＆Export Corp21
PartⅤ Funny Time22
Unit 2 Company Presentations23
Learning Objectives23
PartⅠ Looking and Thinking23
PartⅡ Listening and Speaking25
PartⅢ Reading and Understanding28
Reading A A Trend—Businesses Today Go Global28
Reading B IKEA—Making Life Better36
PartⅣ Writing Project43
Advertisement for IKEA Corp.Furniture43
PartⅤ Funny Time44
Unit 3 Conference and Exhibition45
Learning Objectives45
PartⅠ Looking and Thinking45
PartⅡ Listening and Speaking47
PartⅢ Reading and Understanding50
Reading A Trade Show—An Promising Industry50
Reading B Fashion Shows56
PartⅣ Writing Project63
Event Planning63
PartⅤ Funny Time63
Unit 4 New Retailing Program64
Learning Objectives64
PartⅠ Looking and Thinking64
PartⅡ Listening and Speaking66
PartⅢ Reading and Understanding70
Reading A Factory-to-store Strategy Pays Off for US Retailer70
Reading B Carrefour—World Largest Food Retailer78
PartⅣ Writing Project85
Report on Grocery Retail85
PartⅤ Funny Time86
Unit 5 Business Dinner87
Learning Objectives87
PartⅠ Looking and Thinking87
PartⅡ Listening and Speaking89
PartⅢ Reading and Understanding92
Reading A Doing Business over Meals92
Reading B A Bigger and Better Reception97
PartⅣ Writing Project104
Letters of Invitation104
PartⅤ Funny Time105
Unit 6 Brands106
Learning Objectives106
PartⅠ Looking and Thinking106
PartⅡ Listening and Speaking108
PartⅢ Reading and Understanding110
Reading A Developing a New Brand110
Reading B The Importance of Brands118
PartⅣ Writing Project124
A Catalog of a Brand124
PartⅤ Funny Time124
Unit 7 Money and Banking Matter125
Learning Objectives125
PartⅠ Looking and Thinking125
PartⅡ Listening and Speaking127
PartⅢ Reading and Understanding130
Reading A How the Pound Killed British Industry130
Reading B How to Turn Your Clicks to Cash137
PartⅣ Writing Project144
Making a Trial Order144
PartⅤ Funny Time144
Unit 8 Marketing145
Learning Objectives145
PartⅠ Looking and Thinking145
PartⅡ Listening and Speaking147
PartⅢ Reading and Understanding150
Reading A Give Benefits Not Products150
Reading B Internet Marketing Promotion Today156
PartⅣ Writing Project164
A Poster164
PartⅤ Funny Time165
Unit 9 Customer Service166
Learning Objectives166
PartⅠ Looking and Thinking166
PartⅡ Listening and Speaking168
PartⅢ Reading and Understanding171
Reading A Customer First Customer Service171
Reading B Customized Shops Bring the Customers178
PartⅣ Writing Project184
Excellent Customer Service184
PartⅤ Funny Time185
Unit 10 Starting up Your Own Business186
Learning Objectives186
PartⅠ Looking and Thinking186
PartⅡ Listening and Speaking189
PartⅢ Reading and Understanding192
Reading A Nike's E-recruitment Strategy192
Reading B Start Up the Easy Way by Taking a Franchise199
PartⅣ Writing Project207
McDonald's Corporate Careers207
PartⅤ Funny Time209