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1 The Global Economy1

BUSINESS TOPIC:THE GLOBAL ECONOMY2

Getting Going2

Self-Assessment4

Prereading Activity4

Self-Assessment4

Focus on Language6

Proper Nouns6

Idioms7

Information Processing in Charts8

COMMUNICATION TOPIC:CONDUCTING A MEETING9

Planning a Meeting for New Product Development9

CULTURE TOPIC:"BUYING AMERICAN"VS.BUYING INTERNATIONALLY13

Cross-Cultural Comparison13

Class Survey14

Self-Assessment15

2 Business and Society17

BUSINESS TOPIC:COMMUNITY REINVESTMENT18

Getting Going18

Prereading Questions18

Peer Assessment18

Focus on Language20

Compound Words20

Understanding Idioms23

Discussion Questions23

Role-Play:Liberty City Urban Renewal Project24

Banking Industry Research Report25

COMMUNICATION TOPIC:COMMUNITY LENDING26

Planning Meeting for a Loan Application26

CULTURE TOPIC:DOING THE RIGHT THING—INVESTING IN THE COMMUNITY32

Community Research Project32

Volunteer for a Community Service Organization34

Self-Assessment34

3 Understanding Cultural Differences in Business35

BUSINESS TOPIC:DOING BUSINESS IN ASIA36

Getting Going36

Prereading Discussion37

Self-Assessment37

Using Your Skills39

Focus on Language41

Key Phrases41

COMMUNICATION TOPIC:MAKING A SPEECH42

Business Project:Company Speech42

Speech Topics42

Hints on Speech Making43

Peer Review43

CULTURE TOPIC:DEVELOPING CROSS-CULTURAL UNDERSTANDING44

Group Presentation Topics44

Giving Feedback45

4 The Stock Market47

BUSINESS TOPIC:ANNUAL REPORTS FOR STOCKHOLDERS48

Getting Going48

Corporate Profiles51

Self-Assessment53

Focus on Language53

Interpreting Charts and Graphs54

Discussion Questions57

Interpreting Financial Information57

COMMUNICATION TOPIC:INVESTING IN THE STOCK MARKET57

Business Project:Investing in the Stock Market57

Investment Opportunities59

CULTURE TOPIC:GLOBAL MARKETS62

Using Your Skills62

Research on Global Markets62

Role-Play63

Stepping out of the Classroom63

Stock Exchange Visit63

Stockbroker Guest Speaker or Interview63

5 Technology in the Business World65

BUSINESS TOPIC:TECHNOLOGY IN THE BUSINESS WORLD66

Prereading Discussion67

Self-Assessment67

Class Survey68

Using Your Skills:Are You Ready for the Future?68

Focus on Language70

Paraphrasing70

COMMUNICATION TOPIC:EQUIPPING AN OFFICE WITH TECHNOLOGY71

Discussion71

Business Project:Equip an Office72

Evaluate Computer Hardware and Software74

Prereading Activity74

Electronic Mail Technology75

Focus on Language76

Informal Language76

CULTURE TOPIC:A QUESTION OF TIME77

Prereading Activity77

Discussion80

Stepping Out of the Classroom81

6 Understanding Personal Differences in Business83

BUSINESS TOPIC:WOMEN IN BUSINESS84

Getting Going84

Self-Assessment84

Explore Your Feelings Through Writing84

Focus on Language85

Vocabulary Building87

Find the Main Idea87

Reading Comprehension88

COMMUNICATION TOPIC:ANALYZING COMMUNICATION STYLES88

Discussion88

Strategies for Effective Communication89

Project:Analyze Communication Styles90

CULTURE TOPIC:REDUCING PREJUDICE IN BUSINESS91

Stepping Out of the Classroom93

Research Project:Valuing Personal Differences93

7 The Peace Economy95

BUSINESS TOPIC:THE PEACE ECONOMY96

Getting Going96

Focus on Language97

Vocabulary Building97

Prereading Activities98

Predicting100

Focus on Language102

Word Banks102

Vocabulary Check103

Interpreting a Business Text103

Scanning for Information104

COMMUNICATION TOPIC:MAKING ORAL PRESENTATIONS105

Case Study:Corporate Reorganization105

CULTURE TOPIC:BUSINESS ETHICS106

Role-Plays106

Stepping Out of the Classroom107

Research on the Peace Economy107

Peer Feedback107

8 Marketing109

BUSINESS TOPIC:MARKETING110

Getting Going110

Ad Analysis111

Business Terms111

COMMUNICATION TOPIC:DEVELOPING AN ADVERTISEMENT113

Business Project:Develop an Advertisement113

CULTURE TOPIC:CULTURAL ISSUES IN MARKETING114

Prereading Activity114

Reading Comprehension115

Focus on Language117

Cross-Cultural Challenge117

Focus on Language119

Informal Language119

Discussion Questions119

Cultural Enrichment119

Hot Items120

Stepping Out of the Classroom120

Store Visit120

9 Environmental Issues in Business121

BUSINESS TOPIC:ENVIRONMENTAL ISSUES122

Getting Going122

Prereading Activities123

Brainstorming123

Environmentally Aware Advertising125

Predicting Content Through Titles125

Reading Comprehension127

Focus on Language127

Vocabulary Development127

Environmental Survey128

Identifying the Main Idea and Supporting Details128

Searching the Media129

COMMUNICATION TOPIC:CONFERENCE ON THE ENVIRONMENT130

Business Project:Conference on the Environment130

Objectives131

CULTURE TOPIC:CULTURAL ATTITUDES TOWARD THE ENVIRONMENT131

Examining Different Cultural Attitudes Toward the Environment131

10 Business Entertainment133

BUSINESS TOPIC:BUSINESS ENTERTAINMENT134

Getting Going134

Focus on Language135

Vocabulary Development135

Predicting135

Prereading136

Vocabulary Practice136

Idiomatic Expressions137

Reading Comprehension139

Making Comparisons140

COMMUNICATION TOPIC:SOCIALIZING AND NETWORKING140

Small Talk140

Role-Play141

Letters to Miss Manners141

CULTURE TOPIC:SOCIAL CUSTOMS AND HUMOR144

Cross-Cultural Comparison144

Humor144

Idiomatic Expressions144

Understanding Humor146

Stepping Out of the Classroom147

Planning an Office Party147

学习指导149