图书介绍
电子商务英语PDF|Epub|txt|kindle电子书版本下载
- 吴坚，吴群，吴琼编著 著
- 出版社： 北京：中国水利水电出版社
- ISBN：7508425316
- 出版时间：2005
- 标注页数：254页
- 文件大小：12MB
- 文件页数：265页
- 主题词：电子商务－英语－教材
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图书目录
目录1
序1
前言1
Lesson One The Ancient History of the Internet1
Skill Training Word-formation in the E-commerce Fields5
Reading Materials(A) Marketing Is Changing,Thanks to the Internet8
Reading Materials(B) Google—Leading Role of Internet9
Useful Terms and Definitions10
Lesson Two How the Internet Works12
Skill Training Business Card's Translation15
Reading Materials(A) Going Gold?Maybe,if Enough Cellphones Ring18
Reading Materials(B) Radio ID Tags Spread Waves of Anger among Privacy Activists19
Useful Terms and Definitions21
Lesson Three A Crime Wave Festers in Cyberspace22
Skill Training Business Letter Writing(Ⅰ)25
Reading Materials Hackers Are Enemy Number One on the Internet28
Useful Terms and Definitions31
Lesson Four Chinese Wealth Is the Holy Grail32
Skill Training Business Letter Writing(Ⅱ)35
Reading Materials(A) Safe Sex for Your Computer37
Reading Materials(B) A Guide to Computers and Plug-ins on the Intemet39
Useful Terms and Definitions41
Lesson Five How Do American Consumers Borrow42
Skill Training Business Letter Writing(Ⅲ)45
Reading Materials(A) Japan's Quick Studies in Survival47
Reading Materials(B) A Knack of Wal-Mart's Success49
Useful Terms and Definitions50
Lesson Six How the Credit Card Captured America52
Skill Training Business Letter Writing(Ⅳ)55
Reading Materials(A) Ways to Get Your Money Back57
Reading Materials(B) What People Are in the Market for?59
Useful Terms and Definitions60
Lesson Seven The Art of Advertising Your Business62
Skill Training Business Letter Writing(Ⅴ)66
Reading Materials(A) Culture Important inAdvertising67
Reading Materials(B) Microsoft after Virus Writers—International effort offers cash rewards69
Useful Terms and Definitions71
Lesson Eight Nike,from Small Beginnings to World Giant72
Skill Training Agreement(Contract)76
Reading Materials(A) What Keeps U.S.Brands Aloft?78
Reading Materials(B) Name:Key to a Company's Success79
Useful Terms and Defnitions80
Lesson Nine The First FTC Case Involving Internet Privacy82
Skill Training Brief Introduction86
Reading Materials Global Motors90
Useful Tems and Definitions92
Lesson Ten Starbucks—Sharing Success93
Skill Training Advertisement Writing(Ⅰ)98
Reading Materials(A) The Information Superhighway100
Reading Materials(B) OED's Electronic Update102
Useful Terms and Definitions103
Lesson Eleven The Challenges of Using Search Agents to Perform Research on the World Wide Web104
Skill Training Advertisement Writing(Ⅱ)108
Reading Materials(A) Why Is Payment by L/C Commonly Used in Foreign Trade?111
Reading Materials(B) ChatRoomBritonSavesUSFamilyfromPoisoning112
Useful Terms and Definitions114
Lesson Twelve Beautiful Idea115
Skill Training Advertisement Writing(Ⅲ)119
Reading Materials Should We Admire Wal-Mart?122
Useful Terms and Definitions125
Lesson Thirteen Creating an Effective Business Plan(Ⅰ)126
Skill Training The Aim and Structure ofa Business Plan134
The Commonly-used Sentences in Writing Business Plan(Ⅰ)136
Reading Materials What Is Your Business Personality?138
Useful Terms and Definitions139
Lesson Fourteen Creating an Effective Business Plan(Ⅱ)141
Skill Training The Outline of a Business Plan151
The Commonly-used Sentences in Writing Business Plan(Ⅱ)152
Reading Materials Top Ten Internet Manners Questions154
Useful Terms and Definitions155
Lesson Fifteen Creating an Effective Business Plan(Ⅲ)157
Ⅰ．Management157
Ⅱ．Financials160
Skill Training Samples ofthe Outline ofa Business Plan164
The Commonly-used Sentences in Writing Business Plan(Ⅲ)167
Reading Materials From Burger Flipper to McDonald's CEO169
Useful Terms and Definitions171
附录 参考译文及练习答案173
Bibliography（参考文献）253